Now in our second year

Virtual Worlds Forum

2008 Wrapup

So VWF 2008 did not go quite to plan...

However, after a change of venue, we pulled off a day of ad hoc networking at Virtual Worlds Unplugged, our unconference held at The Hospital private members club. Great business was done there, and during the SXSW party. We thank the whole virtual worlds community for your support. Check out the links below for photos:

Watch this space for news of future events.

At a glance | Attendee profile | Prices

Your pass includes:

  • Unlimited access to panels and keynotes
  • Lunch, coffee and refreshments
  • Show guide with great extra content
Download programme

Establishing metrics – key performance measurement for virtual worlds and MMO

Establishing metrics – key performance measurement for virtual worlds and MMO

8 October 2008, 9.00am

Nic Mitham

Nic is CEO of K Zero, a leading virtual worlds consultancy formed in 2006. Nic spent 7 years in the Telco sector in strategic marketing role before setting up his own ad agency. The metaverse beckoned and K Zero now sits in the hub between brands, virtual world operators and investors providing analytics, consulting and virtual world strategies.

Who is the workshop for?

Workshop schedule:

Registration 08.30
Session begins 09.00
Session closes 12.30

Register now

Programme

The establishing metrics workshop is ideal for marketers considering entrance in the virtual worlds space as well as those building and operating VW. The session will lay out the current VW universe from a demographic and target market perspective to provide a framework for discussion. Building on this foundation, Nic will present and explain two successful brand campaigns in VW with accompanying datapoints and measurement tools. The workshop will then focus on the key metrics marketers should use when planning and implementing VW marketing initiatives:

  • audiences – acquisition / retention / churn
  • engagement
  • community
  • customer service
  • ROI

Finally, the workshop will look at developing standards for VW audience measurement – how and when?

Register now

Lead sponsors

  • Unity3D

Premier sponsors

  • Entropia Universe
  • IBM

Sponsors

  • West Midlands Serious Games
  • Habbo
  • Iovation
  • Forterra Systems, Inc
  • fatfoogoo

Other sponsors

  • Walt Disney Internet Group
  • Sony Computer Entertainment Europe
  • Linden Lab
  • Outso

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You did a truly fabulous job pulling the Forum together. It had the right programmatic mix and a great physical environment. And your staff is wonderful; helpful, attentive, proactive. The whole event was just what the industry needed...not another cookie-cutter conference/convention.

Robert Gehorsam
, President, Forterra Systems Inc.
(All testimonials)