Establishing metrics – key performance measurement for virtual worlds and MMO
Establishing metrics – key performance measurement for virtual worlds and MMO
8 October 2008, 9.00am
Nic Mitham
Nic is CEO of K Zero, a leading virtual worlds consultancy formed in 2006. Nic spent 7 years in the Telco sector in strategic marketing role before setting up his own ad agency. The metaverse beckoned and K Zero now sits in the hub between brands, virtual world operators and investors providing analytics, consulting and virtual world strategies.
Who is the workshop for?
Workshop schedule:
Registration 08.30
Session begins 09.00
Session closes 12.30
Programme
The establishing metrics workshop is ideal for marketers considering entrance in the virtual worlds space as well as those building and operating VW. The session will lay out the current VW universe from a demographic and target market perspective to provide a framework for discussion. Building on this foundation, Nic will present and explain two successful brand campaigns in VW with accompanying datapoints and measurement tools. The workshop will then focus on the key metrics marketers should use when planning and implementing VW marketing initiatives:
- audiences – acquisition / retention / churn
- engagement
- community
- customer service
- ROI
Finally, the workshop will look at developing standards for VW audience measurement – how and when?
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And a big thank you to you and your fabulous team. Not only was the conference itself covering an innovative topic -- but the event was also pushing the boundaries of usual conference experiences. Keep up the good work.