Congress
Conference delegate networking lounge
Stream 1
Kids and teens virtual worlds
Entertainment, brands and virtual worlds marketing
Highlights
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Developing ROI models for virtual worlds campaigns
How do you measure engagement and community building?
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Business issues for entertainment channels and brands
Virtual worlds and MMOs – entertainment’s latest platform?
Stream 2
Virtual world business and implementation strategies
Monetisation, economics, governance and growth
Highlights
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Enterprise 3D Virtual environments
Making the business case for investing in enterprise 3D virtual environments for competitive advantage.
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Financial Perspectives
Financial and industry perspectives on how the value chain is developing and how partnerships might drive value for all
Expo Exhibitor stands
Expo delegate networking lounge
Keynote and demo theatre
- Martin Herdina, CEO, Fatfoogoo
- Michael Schumann, CEO, Second Interest
- Frank Campbell, Chief Business Officer, MindArk PE AB
Looking for a hands-on demo from the latest virtual worlds and technologies? New for this year, the Keynote and Demo Theatre gives you just that; practical information about how you can make virtual worlds work for your brand, enterprise or project.
Highlights
Dev Track
- How much does it really cost to build and operate a virtual world?
- It’s not just a product - it’s a service. How to do both at once?
- Build versus buy - what features and tools to look for in a virtual worlds platform?
- Client development - browser based versus standalone? Integration with web 2.0
Producing, architecting & operating virtual worlds